I specialize in helping Hospitality brands, create scroll-stopping content to stand out.
Without needing large production companies or exhaustive back and forth.
Watch this film above to see why I strive to connect lifestyle properties and destinations with the communities they serve.
We focus on creating videos that captures the imagination of your audience and taking them on a journey built around experiences. I work with my clients to understand their needs and carefully craft a video designed to get their ideal customers excited and ready to purchase but also share the experience online.
When you combine your vision and goals with a video strategy,
the results speak for themselves.
In 2016 we worked with Czech Tourism who had a two-pronged goal.
-
-
Increase visitors to Czech Republic
-
Encourage them to spend more time outside of Prague
-
With the success of our campaign in 2016, we partnered with Czech Tourism again in 2017. While Czech Tourism saw a growth of 3 Million visitors in those two years.
3 Million visitors resulted in over 1.3 Billion dollars.
Imagine, how would your business change with results like these.
Visitors on average spent 4.5 days in Czech Republic. Before 2015 the average international visitor spent 1.2 days outside of Prague. By 2017, that number had increased to 1.4, resulting in 15% more money being spent outside of Prague.
The video below is what kicked off our campaign, resulting in over a million views, published in the news and on TV, while also being nominated for time-lapse of the year.
Hi, I'm Scott Herder. A video strategist.
A good video is pretty and tells a story. A great video creates a connection between a brand and it's customers, by understanding the long term business goals of the brand and utilizing a video strategy to help achieve those goals while also building a relationship with it's customers that keep them coming back again and again.
The Process
I want to be a part of your success story.
For that to happen it all begins with communication and trust.
When you are working with me you are working with someone who researches, designs, and crafts custom solutions tailored to each campuses specific needs.
I am not selling a video. I am selling time and trust. My films give you the ability to focus on what your business does best.
My films work FOR you by delivering your message, engaging with existing clients and sharing your experience to bring in new clients for years to come. All why you focus on your business.
WORK
Irvine Spectrum - Luxury Apartments and Retail Campus
For our first project for the Irvine Company, we were asked to create an innovative and eye-catching video that would be used to land new tenants in it's high-end retail center, as well as showcase the proximity of it's luxury apartment and convenient location next to major freeway on/off ramps.
This video was used at exhibitions, in meetings to acquire new tenants, carousel loops, advertisements, apartment leasing locations etc...
Fashion Island
Happy with results from the first project. Irvine Company commissioned me for it's high end luxury and lifestyle Campus in Southern California.
This video was used at exhibitions, in meetings to acquire new tenants, carousel loops, advertisements, apartment leasing locations etc..
A Day in Cesky Krumlov
I shot, directed and edited this award winning short time-lapse film with the goal of getting tourists to spend time outside of Prague.
Targeted at the U.S. audience this was on social, used as social ads, nominated for best time-lapse of the year and runner up in the New Media Film Festival.